Tenders are won on both halves
Every tender is marked on price and on quality, and most contractors are strong at one of them. Sharp on the number, thin on the written submission, or a good story attached to a price nobody can justify. Both halves are worth real marks and both are fixable. We price work from first principles against a supply chain we know, and we write the quality responses to answer what is actually being scored, so you stop losing jobs on the half you were not paying attention to.